Target Audience

Target Audience:

We aim to target:

- 12-25 year old males & females: purely because we don’t want to include any bias, as both genders are equally able of grasping the themes and plots portrayed in the production

- Young teens and adolescents, currently in education or have just left education

- People that are familiar with the aspects, expectations and ideas of education

- People that can recognise the role of a teacher and a role of a student

- Socio-economic groups targeted: C1 C2 D & E, as their lifestyles correspond with the lifestyles portrayed in the production

- We want to make the production as real as possible, therefore set it in a school location to therefore make the plot more believable so that the audience is more likely to relate to the themes put forward to them

We will market to them by releasing merchandise such as stationary, t-shirts and mugs, which will be branded to therefore increase popularity and recognition for our consumers

There are also attached some images of the audience we aim to target above.